Each email client shows email differently thus, one size-fit approach will not work across these email clients. An email client is a program subscribers use to view and read their emails.Īs per Litmus's January 2022 email client share, Apple (57.16%), Gmail (30.17%), and Outlook (4.44%) are the top 3 email clients used by subscribers to view and read emails. The other big enemies of responsive email are email clients. Here is the list of the most common mobile screen size for 2022 by Worship: The content is reduced to fit the screen and thus making everything else - text, images, and links, much smaller and difficult to read, navigate and click. In contrast, smartphones restrict such accessibility due to their smaller screen size. On a desktop, the screen is much bigger, and thus it becomes easy to navigate, scroll, and click on links and buttons. In addition, these devices vary in size, width, and height, thus affecting how your email will render. Device screen sizeĮmail is accessed differently due to people's device usage variations - desktops, PCs, Smartphones, Samsung mini, etc. These are - Device's screen size and the user's email client. Two factors determine how an email is rendered in a user's inbox. Which factors determine how an email is displayed? The email is responsive, using fluid images, fluid tables, and media queries to control and adjust the email layout, images, text size, and CTA buttons and maintain a smooth flow across different devices, OS, and email clients.īefore deep-diving into responsive emails, we will discuss two main factors that influence the responsiveness of an email.

Preview and test your email on your seed listĪ responsive email is an email that renders well across all devices - desktop, mobile, and tablet in all email clients.

Keep your email subject line within the character limit.

Converting links into clickable buttons.

Increase text size for better legibility.

Support for media queries in different email clients

Reduce unsubscribe and increase click-through rate.Why should you make your emails responsive? This guide will discuss the importance of responsive emails and help you understand the technicalities of creating responsive HTML emails.

It's time you start making emails responsive if you aren't already. So why did you have to do that in the first place? Because the sender didn't care enough to make it responsive to your device's screen.ĭon't let it happen to your email marketing campaign. You open an email, but you need to scroll horizontally to get the entire view of an image.

Codekit responsive email